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When you say bum, it naturally means someone who has no home, no work, no pay, no life but when it comes to Internet and making money on the Internet, it’s different and it’s really great to be a bum, to be in bum marketing, that is. So, what is Bum marketing? Bum marketing simply means that you sit on your computer, or in front of it, seriously, and type away all day and make money. So, what do you need to type? Any articles of a topic that has potential in the niche market. You write a topic, include it in Google search, for example, and when a buyer reads your article and click an affiliate link, you make money.

Well, what can you say about Bum Marketing? Good or very good? Because of bum marketing, a lot of people are now enjoying their time and money. The bum marketing method right now is very popular and very in-demand as lots of people today are laid off from their work. With nothing to do, some of them have discovered that there really is money on the Internet and you don’t have to be a great writer, you don’t have to have skills in web designing. You just need to be very passionate about what you write and you just go on writing based on what you think and that’s it.

Anybody can be in bum marketing? The only thing you need is your PC or laptop and you bang away on your computer writing anything under the sun. Just make sure your articles are currently interesting and timely as today’s headlines or whatever is the interest of people at the very moment. For example, if there is a huge sell-out for teddy bears, why not make an article on how to write a teddy bear and all that sort of thing? Then, when you post it on the Internet and someone reads your article and clicks the affiliate links included in your article, you make money. But where can you find these affiliate links? Excellent question.

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I very often see blog posts with a title that reads “Shameless Self Promotion” followed by a small blurb about their new product or their new self help book.It is really strange to see how many people out there use those words.  I get blog posts daily related to self promotion and the majority of them are start with the words “a bit of Shameless Self Promotion”. 

You might think that the title “Shameless Self Promotion” appears once in a while here and there on a blog or a website. No, I’m talking 80% of the internet posts that talk about self promotion start with some variation of “Shameless Self Promotion”.When I saw this I decided to write a blog, then articles and finally a self help book.

Do you think people don’t like selling themselves?Are you afraid that others will not like you because you are selling or marketing or promoting? I don’t get it! What is happening?  For starters, most of these internet entries come from people that have great content on their websites and blogs, so promote it, otherwise people will never find out and benefit from that content.

Maybe I can change your mind on what Self Promotion is and why it is never shameless.  You see, self promotion is an impulse that started with survival, with a primal instinct of self preservation.  Soon after it turned into a social skill that also required helping others to survive and strive in society in order to have more people helping each other and, yes, helping you.  This was the beginning of self promotion and it evolved into what we have today.  

Now, you also have to remember that if you have a good product or a good service and people will benefit from it there is no shame in promoting it.  After all, you are providing a solution.This single thing is the premise of this post.  –If you provide value you need to promote it- This value can be with a product or service and it can also be form your advice, expertise, stories or blog posts.  It is what I call “Unselfish Self Promotion”. 

Unselfish Self Promotion means that you provide value first. You always provide some kind of “worth” to sociaty or readers or strangers.  You provide it in content, products, advice and friendship.  When you do this you are promoting yourself whether you want it or not.

 

Jorge S. Olson is an author and keynote speaker on teamwork, leadership, marketing and self promotion. Jorge is professional motivational keynote speaker, entrepreneur and has a new book.  You can find his latest book ‘The Unselfish Guide to Self Promotion” on http://www.UnselfishPromotion.com

Google, the search engine, has quickly become the world’s most popular search tool. Hitwise UK tells us that, in October 2008, 75.11% of UK searches used Google.co.uk, 14.33% used Google.com, 2.86% used UK.Search.Yahoo.com and 2.16% used www.uk.ask.com. Clearly Google is the most popular tool in the UK search market.

But can you really trust the search results that Google provides? And how can a user verify that the search results provided by Google are accurate?

For businesses trading or promoting their services online Google is an important element in the chain that connects them with their prospective customers. If Google isn’t presenting a business in their search results then that business will not get any traffic from Google.

I've just become aware of massive differences between the Google.com search results and the localised Google.co.uk results. On investigation I’ve come across numerous reports from others who have seen similar, strange results.

In my case I came across a UK based business that is ranking very well in Google.com for a range of search terms, many including specific UK city and town names. However, using the same search queries with Google.co.uk the results were far less favourable with a page that appeared at #6 in results from Google.com appearing at around #400 in the results from Google.co.uk. I tried this comparison with a number of UK-city-specific terms and observed similar results for a variety of landing pages in this site.

At first I thought that there must be issues with the site or its hosting so I did a little probing and found that the server is UK based, the site has been labelled as being in the UK in Google webmaster tools and they have a UK business address.

I also conducted the very same searches using the same queries entered into Yahoo. The results were the opposite of those received from Google with Yahoo UK ranking the various landing pages more highly than Yahoo global. So it would appear that Yahoo has correctly detected that the site is a UK based business with a market in the UK and would therefore be of interest to those searching from the UK. Google, however, appears to be under the impression that the site is focussed somewhere other than the UK (U.S.) even with the additional information provided via webmaster tools and Google maps.

So Google is getting it wrong, badly. If Google.co.uk were an employee or a consultant and they were found to have returned such inaccurate and misleading results they would potentially be sacked.

For businesses the implications of Google’s apparent inability to accurately determine the geographic location of their market (even when stated explicitly) is worrying. When I was investigating this apparent problem I came across reports of similar issues from other websites. In one case a business disappeared completely from the Google UK results, retained good positions in Google.com and somehow went to number 1 in the Google Russia results. Others have reported massive fluctuations in their Google.co.uk search results.

It would appear that there are currently some significant and worrying failings in the quality of the results delivered by Google.co.uk and I, for one, no longer have much faith in the accuracy of the search results provided by this tool.

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Amongst the abundant beverages consumed everyday by the millions of people across the world, coffee is one of the chiefly consumed beverages. Most of us slurp coffee every day in the morning when on our path to job, during work as a relaxers and with our close associates in the assemblies. Well, to appreciate a cup of coffee you don’t actually need a cause. We just love its tang and hence relish a cup of coffee any time in the day.
Today, any place you visit, you can find yourself a cup of coffee due to the existence of the various commercial coffee machines that are put in in the several places. These coffee machineries come in diverse volume with changeable , quality and designs which are keenly dependent on the requirements of the consumers. There are several types of coffee machines of which the commercial coffee machines are amid the vastly used types used types. These commercial coffee making machines have a larger ability in comparison to the regular home based coffee making machines and thus can make numerous cups of coffee in just one serve. Hence, based on the needed ability of these commercial endeavor, you should procure a coffee machine of the specific volume and capacity.
May it be a marketable office, or any marketable build like a restaurant or a shop, they all need to be installed with coffee machines for the refreshment of the workers and the clients. A cup of coffee is just the break that most of the workers look further for, after the long working hours in the commercial endeavor. Coffee is considered as the finest beverage consumed for refreshment amid the various other beverages by the customers or the employees. Thus, the commercial coffee machines are used extensively in these marketable project all through the year for the enhanced service and refreshment of their recruits. The commercial coffee machines appear to be cheaper in comparison to the various other available beverages and the traditional coffee machines due to their huge capability. Hence, on one hand they tend to pocket some very vital sum of cash for the endeavor while on the other hand they offer a good service to their regulars and the staff.
Thus, these commercial coffee making machines effectively adds to the service and functioning of the recruits or clients which directly advances the operations of the endeavor. These, these commercial coffee machines aid in the progress of the project by amplifying the working base of its recruits.

If you spend any time at all online searching for the right MLM business, you often hear the phrase “The timing couldn’t be better”.They could be telling you how you have a chance to secure your position right now, before the company’s official launch.(Which is known as a pre-launch)

This really could give you an advantage!If the company has proven products that the public needs, proven leadership to point you in the right direction, and an unbeatable compensation plan.Coming into a company early might be very profitable for you.I’d consider this to be the best of both worlds - but might be hard to locate.
 

While you’re searching for the right MLM business, that good company is also looking for people who are serious about working hard to become successful in their MLM business. The right MLM sponsor is always willling to give you a helping hand, and assist you in getting started…but no one should be expecting to get a handout from anyone. 

Network Marketing can be a great business for people who are willing to learn while they begin earning the income they desire. A couple extra $100 a month to pay off some bills, Or much more, when you seriously get involved in a successful MLM business. 

A person doesn’t necessarily need MLM experience. Nor do you even need to work the business full time. But you do need to make a commitment to seriously working your business at least part time if you want it to work for you.The only time you will fail the right MLM business is when you give up.

So, to review, you need to be searching for the right company, where timing is in its favor, and you have the right product to promote. Very important is a compensation plan that compares to nothing else out there today…it has to be better than every other out there!And it’s your job to make that commitment to working hard, and making it work…promise yourself at least a 90 day commitment.This company could be really close…close as your finger tips.  A company you can succeed with. I truly recommend that you take the time needed to continue your research. 

 

Searching for a new mlm business that is right for you, can be a difficult task.But the first thing you need to ask yourself is whether or not you have what it takes to be successful in a new MLM business. 

You really need to be a self starter and you need to be able to lead others toward success.If you’re the kind of person that needs someone else to push you into action when it comes to work or business, then a MLM is never not going to work out for you.

 
And you shouldn’t need reminding that you are starting a home business to earn money, not to go in debt.Be sure you can afford the start-up cost ( rule of thumb should be under $200).Also be sure you are aware of the value to any monthly fees required.  Now you shouldn’t be afraid of a monthly fee, because you do need to invest in your business to be successful. Just always be sure you can justify the investment.

You also need to be an active recruiter, comfortable dealing with other people and be able to keep in touch with your downline to provide support, assistance, guidance and leadership.You will also need to be involved with your upline for ongoing direction. 

Keep in mind that if you’re running your business exclusively on the Internet, you will probably never meet most of those you work with on a daily basis. But you still need to be able to communicate effectively with them.
 
 
When you decide on a new mlm business to become invoved with, you will discover it to be an ideal type of business to run online. When you consider the great advances in communication offered by email, SEO, blogging and other web 2.0 techniques, the sky is the limit for you. 

Although you always need to be careful when joining a new mlm business, you will have the chance to participate in something that may ultimately lead you to legitimate home business success.

Learn the facts on how you can become involved with a new MLM business today.You’ve heard all about the rest, now compare it with the best compensation plan out there today!  Learn more about a great New MLM Business.

New Wave Marketing

The famous nine principles of marketing by Phliip Kotler as we all have learned to know and applied in our marketing strategies will be revised and adapt to the modern world today and these new principles will be known as New Wave Marketing. The new book on New Wave Marketing will be released soon by Philip Kotler and Hermawan Kartajaya of Markplus Inc. Whether or not they will actually replaced the old terms from now on has not been revealed.

Just to point out, The nine principles of marketing referred to as “Legacy Marketing” are:

1. Segmentation,
2. Targeting,
3. Positioning,
4. Differentiation,
5. Marketing-Mix (4P’s: Product, Price, Place, Promotion),
6. Selling,
7. Brand,
8. Service,
9. Process

Twelve C’s of “New Wave Marketing”

The new principles has now been termed the 12 C’s of “New Wave Marketing”

1. Communitization,
2. Confirming,
3. Clarifying,
4. Coding,
5. Crowd-Combo (Co-Creation, Currency, Communal Activation, Conversation),
6. Commercialization,
7. Character,
8. Caring,
9. Collaboration

New Wave Marketing is about achieving high impact with low budget. While Legacy Marketing needs high budget to achieve high impact.

The New Wave Marketing principles are actually a replacement of terms from the 9 principles of marketing which better decribed the way marketers use them and apply them in this modern world.

These new elements do make sense with the new world today. The changes in information technology especially the internet has revolutionized how human communicate with one another, creating more opportunities and threats to all businesses. Just like the 9 principles of Marketing that needs adaption to the new world, we too need to adapt to the New Wave Marketing and apply them to our business to face this new world”

New Wave Marketing Elements can and should be applied to internet marketing strategies. To learn how Internet Marketing plays a role in New Wave Marketing, browse and download special report on Internet Marketing Consultant at www.BOBmarketing.com

The headline is unquestionably the most important factor in most advertising.

Likewise-it is also the most singularly important element of any selling message “live or recorded, in person or by phone, audio or video” your company ever uses.

It is the opening sentence or paragraph you use in any sales letter or written communication you ever send out to customers, prospects, suppliers or staff. It’s the first words your sales persons utter, when they engage anyone in a sales presentation or one-on-one discussion.

Likewise, the “headline,” or its “equivalent,” are the first phrases you begin your conversation with when a customer or prospect comes in or calls in. It is also the first words you say when producing a commercial or when meeting people at trade show.

The purpose of a headline is to attract your prospect’s ATTENTION. When I say your prospect, I mean that your headline should zero in on exactly to whom you want to reach your target market. For example, if you wish to attract homeowners, put the word “homeowners” in the headline.

The headline should serve as an ad for your ad. It should tell the reader immediately and clearly the essence of what you’re trying to say in the body copy. The headline should give the reader a Huge Benefit or Huge Promise. So, create a headline that tells the right people precisely the benefit you’re offering them.

When you write or decide upon your headline or it’s equivalent, you have spent at least 80 cents out of your dollar. Stated differently, 80% of your outcome-four fifths of your result… all but 20% of the success of your selling effort is effected positively or negatively by how and what you communicate in the beginning.

A tweak of headline can make a 20 times improvement in response or acceptance by your customer or prospect of your proposition. Every headline or opening statement should appeal to the prospect’s or reader’s or listener’s self-interest. It has to promise him or her a desirable, powerful and appealing benefit. If possible, try to inject “news” value or “educational” value into the headline as well.

You may Download a Free copy of the “100 Greatest Headlines Ever Writen” at JayAbraham - www.JayAbrahamSystem.com and learn how you can use these headlines to improve your copywriting and maximize your sales conversions.

You may get to know more about Jay Abraham the super consultant that charges $5000 an hour whom consulted the famous Anthony Robbins at website Jay Abraham Seminar

The old business cards has been around for a ages and can be found amongst heaps of business people. Cheap Business cards as they used to be know were also acting as a type of advertising and map to direct customers to there merchants Place of Business. Today a business card is something that every business man has on hand as it still is an important marketing tool.

These cards are very powerful tools. Your business cards needs to have a designed so that it is keeping its purpose mindfull, good design and your name, address, contact numbers and the services you are providing is an absolute necessity.

When creating a business card with photo try to use glossy paper to ensure once it is printed the card looks as good as what he had on the computer. If you are disappointed with the result of the photo colour gone wrong how can you expect your clients not to be.

Something worth remebering when designing a card with background colour or images is to make sure that all images and text is off the edge of the card. Or that the paper you use have gaps between them, this will make up for the unavoidable elusiveness printer paper system. But be warned a printer imprecision’s can destroy you business card and you will have to start from the beginning again.

Time for printing, check that the paper your have selected is compatible to your printer, ink jet and laser printers use different types therefore it is important that you only use the paper that has been recommended for your printer.

There are many ways for you to distributing your cards. Many cheap business cards are handed out during meetings, conventions, tradeshow but if you get creative you can also place them in and with your products, sending out the cards amongst products or staple or tie them to the product that has been gift wrapped.

Your business card can be your best salesman and partner, always have a few on hand as you never know where your next customer is going to come from, you need to know how to utilize these possibility to your advantage.

Business want and need to promote not only their products but also their names. You can have a well marketed, high quality product, but if people don’t trust your company then it will be much harder to sell them your products. This is why companies like Nike or Telechart 2000 work so hard to protect their brands. These companies spend millions and millions of dollars to make themselves recognizable by a mere “swoosh” or symbol. That symbol lets people know that what they are getting is a high quality product and that it can be trusted. It is rational that a company doesn’t want manufacturers getting in the way of their strong brand because then people might see the product as less valuable.

So why don’t all companies build up a brand. Well there are a few reasons for this. To begin, creating a brand can be prohibitively costly. Companies will invest tens of millions of dollars to promote their brand to even a modestly recognizable level. A brand is a tender thing, it can be broken by a simple mistake or one bad product. Also, not every business wants a brand attached to their products. As an example, when a company makes a cheap quality product they wouldn’t want their name associated with that product because then people won’t buy the next junk product they put out. Who would want a brand like that built up for their company? Simply you wouldn’t.

Another great type of companies that like to build their brands are market investing companies. These companies typically have very strong brands because that is all they have to go by, their reputation. Individuals trust stock companies with their hard earned cash for the reason that they have been able to provide a good return in the past. If companies didn’t have this type of reputation they could just do it alone with some simple stock trading software.

Anyway you slice it, branding is important to many companies. It is the main way a company can market the brand they control, and thus sell the products to make their revenues. This is why brands are so heavily protected by law.

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